バレンタインデー (Valentine’s Day)

In Japan, Valentine’s Day falls on 14 February, but the custom differs from many other countries. Women and girls usually give chocolate, especially to male coworkers, classmates, friends, or romantic partners. Department stores, supermarkets, and convenience stores begin setting up large chocolate sections weeks in advance, with boxed sweets, limited flavors, and handmade supplies. Two common categories are giri-choco, “obligation chocolate” for colleagues or acquaintances, and honmei-choco for a boyfriend, husband, or someone a person seriously likes. Some people buy expensive chocolates; others make truffles, brownies, or chocolate cake at home and wrap them carefully before school, work, or an evening date.

The day itself is usually not a public celebration with parades or shrine events; it is woven into ordinary routines at school, offices, and train-station shopping areas. A person might quietly hand over a small bag and say, 「これ、バレンタインです」 or 「どうぞ」. In offices, shared boxes for coworkers are common, while couples may meet for dinner after work. One month later, on 14 March, Japan marks White Day, when men traditionally return the gift, often with chocolate, cookies, marshmallows, or other sweets. Shops switch from red and pink Valentine displays to white-themed White Day packaging, and the exchange continues the social meaning started on 14 February.

The pack has 36 words spread across these domains.