Croatian in 90 Days
Day 68 - Marketing and Advertising
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Vocabulary of the Day
marka
(brand)
kampanja
(campaign)
oglas
(advertisement)
marketing
(marketing)
ciljana publika
(target audience)
potrošač
(consumer)
promocija
(promotion)
strategija
(strategy)
istraživanje tržišta
(market research)
digitalni marketing
(digital marketing)
društveni mediji
(social media)
angažman
(engagement)
analitika
(analytics)
brendiranje
(branding)
plasiranje proizvoda
(product placement)
sponzorstvo
(sponsorship)
reklama
(commercial)
utjecaj
(influence)
prezentacija
(pitch)
odnosi s javnošću
(public relations)
"Džingl"
(jingle)
plakatna ploča
(billboard)
letak
(flyer)
Brošura
(brochure)
logotip
(logo)
Promocija od strane poznate osobe
(endorsement)
svjedočanstva
(testimonials)
viralni
(viral)
konverzija
(conversion)
stopa klikanja
(click-through rate)
Segmentacija
(segmentation)
nišno tržište
(niche market)
maloprodaja
(retail)
veleprodaja
(wholesale)
cijena
(price)
popust
(discount)
rasprodaja
(sale)
ponuda
(offer)
Robna marka
(merchandising)
elektronička trgovina
(e-commerce)
Banner oglas
(banner ad)
poziv na djelovanje
(call to action)
demografija
(demographics)
doseg
(reach)
dojmovi
(impressions)
potencijalni klijent
(lead)
potencijalni kupac
(prospect)
prihod
(revenue)
povrat ulaganja
(return on investment)
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