Icelandic in 90 Days

Day 68 - Marketing and Advertising

Advertisement

Vocabulary of the Day

Vörumerki

(brand)

herferð

(campaign)

auglýsing

(advertisement)

Markaðssetning

(marketing)

Markhópur

(target audience)

neyslufólk

(consumer)

kynning

(promotion)

Stefna

(strategy)

Markaðsrannsókn

(market research)

Rafræn markaðssetning

(digital marketing)

Samfélagsmiðlar

(social media)

Skuldbinding

(engagement)

Greiningar

(analytics)

Vörumerkjaþróun

(branding)

Vöruinnsetning

(product placement)

Styrktaraðild

(sponsorship)

verslunar- og auglýsingarheimi

(commercial)

áhrif

(influence)

kynning

(pitch)

Almannatengsl

(public relations)

Vísa

(jingle)

Veggspjald

(billboard)

Bæklingur

(flyer)

Bæklingur

(brochure)

Merki

(logo)

Meðmæli

(endorsement)

Vitnisburðir

(testimonials)

veiru-

(viral)

Umbreyting

(conversion)

Smellhlutfall

(click-through rate)

Markaðshlutun

(segmentation)

Markaðshólf

(niche market)

smásala

(retail)

heildsala

(wholesale)

verð

(price)

afsláttur

(discount)

útsala

(sale)

tilboð

(offer)

Vöruútstilling

(merchandising)

rafræn viðskipti

(e-commerce)

Borði auglýsing

(banner ad)

Hvatt til aðgerða

(call to action)

Lýðfræði

(demographics)

Nálgun

(reach)

Áhrif

(impressions)

leiða

(lead)

horfur

(prospect)

Tekjur

(revenue)

Ávöxtun á fjárfestingu

(return on investment)

advertisement